Home // Why Elite Goldsmiths?

Why settle for mass produced jewellery when Elite Goldsmiths could give you a custom made piece of jewellery at a surprisingly affordable price?

You may choose Elite Goldsmiths because of the savings you can achieve by buying direct from a jeweller wholesaler with a well earned reputation for honesty and integrity – important considerations when you are entrusting someone to handle precious metals and highly valuable gems.

You may choose Elite Goldsmiths because our work is so good that celebrities entrust us to create high-value custom jewellery, including one piece that had a value of over one-quarter million dollars.

Or you may choose Elite Goldsmiths because we offer a lifetime guarantee and the peace of mind that comes with knowing that we insist every piece of jewellery that is given to us comes with an independent appraisal, a necessary step to ensure that what you give us – and what we return – are the same thing.

Ask about our dollar-for-dollar trade up policy - just one more reason why it pays to choose Elite Goldsmiths

Since the founding of Elite Goldsmiths in 1980, we have designed and created thousands of custom jewellery pieces for women and men at prices that will probably surprise you. Why? We are not a retail outlet. Almost all our work is done onsite. That means there is no middleman or the high overhead costs that come with operating a retail jewellery store -- and we can pass on the savings to our customers. Plus the design process is easier than you think – and we are here to help you through every step.

Don't make a buying decision until you have checked out our Buyer Tips page, which includes important warnings about the potential problems with online jewellery shopping.

Why wait? Come see us whether you already have a design in mind or need help to create custom made jewellery ranging from rings and pendants to earrings and necklaces. We are here to help.